Gift Cards

credit card processing and merchant accountsSince 1998, Merchant Warehouse® has maintained a distinguished reputation as one of the largest, most reputable merchant service and gift card providers in the payment card industry.

Rarely do you find a win/win opportunity as with Gift Cards. The benefits to both the Merchant and the Consumer may be the contributing factor to the growth of Gift Cards. Some reports show sales of Gift Cards exploding from 1 billion in sales in 1995 to an estimated 70 billion in 2006 in the U.S. alone.

To learn more about the Gift Card Programs or their other programs call Toll-free 1.866.822.7489

Visit our MerchantWarehouse/Credit Card Payment Systems Webpage


Gift Card • Merchant Benefits

  • Safe - Safer than paper gift certificates-eliminate fraud and counterfeiting
  • Convenient - Only takes seconds to load a card
  • Promotional Tool - The Card is an Advertising Tool/Mini Billboard
  • Enhanced Sales - Rarely used for exact value-60% spend more than loaded value (aka: breakage)
  • No Cash Back - Allows for partial redemptions / Eliminates Cash Back
  • Increased Store Visits - Gift Cards increase the frequency of visits / average card is used 2.5 times
  • Profitable - Estimates that 10-15% of gift card balances are never used (Slippage)
  • Reduced Cost - Less administrative and reconciliation expense

Gift Card • Consumer Benefits

  • Saves Time - Easy Gift Solutions
  • Convenience - Easy to ship or send
  • Customer Control - Control spending with the "pre-paid" card
  • Flexibility - Gift Cards are the most requested Gifts

Gift Card • Other Information

  • Market is growing rapidly
  • Gift cards "store" a prepaid value
  • Can be customized for the image/brand of the Merchant
  • Various Program Options